Case Study: DataDriven captures hard-to-reach B2B ICT insights with Glow

DataDriven surveys 2,600 ICT decision-makers with Glow

The customer, DataDriven, is an ICT research and advisory firm that faced the challenge of capturing robust data from senior B2B ICT professionals, a difficult-to-reach audience. This data is the bedrock of their fact-based advisory services, which are designed to counter the prevalence of opinion and misinformation in the sector. To address this, they partnered with the vendor, Glow, and used its market research platform and services.

Glow provided its multi-panel respondent base and intuitive research software to survey ICT decision-makers across global markets. The solution enabled real-time analysis, instant language translation, and simple data exporting. As a result, DataDriven successfully completed a large-scale survey of nearly 2,600 respondents across 10 Asia/Pacific countries. This rich data asset directly fuels their subscription and consulting offerings, providing the insights needed for their clients' decision-making and go-to-market activities.

DataDriven