Case Study: Brita drives sustainable water growth with Glow

Brita gets rapid ESG insights in under a week with Glow

Brita, a company on a mission to encourage sustainable water consumption, faced the challenge of reviewing its market position against bottled water competitors and ensuring its sustainability messages were resonating. To address this, Brita partnered with Glow to gain insights into consumer perceptions and product-market fit.

Glow implemented its proprietary Social Responsibility Score (SRS) methodology to conduct an ESG diagnostic and tracker for Brita. This solution provided a baseline understanding of consumer perception and enabled competitive comparison. The vendor also fielded two rapid custom studies that delivered insights for a new product launch and core messaging. The results gave Brita clear direction for its ESG investments and influenced product positioning and communications, identifying key growth opportunities.

Brita