Case Study: B Lab Australia & Aotearoa New Zealand measures brand awareness and grows the B Corp movement with Glow

B Lab Australia & Aotearoa New Zealand boosts B Corp awareness with Glow as 80% back stakeholder decision-making

B Lab Australia & Aotearoa New Zealand, a non-profit building the B Corp certification movement, faced the challenge of measuring public brand awareness and attitudes on a lean team's budget. They needed to regularly track these metrics to grow their movement but found coordinating this research through an agency to be time-consuming and challenging to do more than once a year.

Using Glow's self-service platform, the B Lab team was able to independently build, deploy, and analyze their research after minimal onboarding. This provided them with real-time data and eliminated their reliance on an external agency. The research delivered striking results, including that 80% of respondents believed businesses should mandatorily consider all stakeholders. This data directly informs the organization's communications planning, and Glow enabled them to establish a repeatable, in-house research capability that is responsive to the pace of their movement.

B Lab Australia & Aotearoa New Zealand