Case Study: Atomic 212 achieves agile brand tracking and campaign effectiveness with Glow

Atomic 212 gains real-time brand insights in the shortest turnaround time with Glow

Atomic 212, Australia's largest independent media agency, faced the challenge of needing to prove the ROI of marketing efforts and understand campaign impact for a client in the fresh produce industry. To provide this additional value, they turned to vendor Glow and its research platform for agile brand tracking and campaign effectiveness measurement.

Using the Glow platform, Atomic 212 implemented a hybrid research program to measure key brand and campaign metrics in real-time. This solution equipped the team to monitor, optimize campaign activity, and deliver robust, independent assessments of brand health and campaign ROI. Glow provided access to robust research with an extremely short turnaround time, allowing for faster decision-making and proving the value of their media approach to the client.

Atomic 212