Case Study: Wild in Art achieves a standout music-themed brand identity with Glorious Creative

Wild in Art raises £35k for grassroots music with Glorious Creative

Wild in Art, working with Manchester City Council, faced the challenge of developing a name and dynamic brand identity for a large-scale music-themed public art trail. The concept needed to celebrate Manchester's musical heritage while feeling contemporary and appeal to both locals and an estimated 1.3 million music tourists. They hired the vendor Glorious Creative to create this flexible branding.

Glorious Creative developed the name "Music for the Senses" and a vibrant brand identity inspired by the guitar and Manchester's music venues. The solution included a bespoke typeface and a toolkit for digital and print applications. The successful art trail concluded with a celebratory exhibition and an auction of over 50 artist-decorated guitars, which raised £35,000 for the Forever Manchester Grassroots Music Fund to support local artists.

Wild in Art (WiA)