Case Study: ur builds a premium carbon-positive refurbished phone brand with Glorious Creative

Ur plants 4,374 trees with Glorious Creative

The customer, ur, a carbon-positive refurbished phone brand, faced the challenge of establishing a premium brand identity and a direct-to-consumer e-commerce website to differentiate itself in a competitive market and express its commitment to the circular economy. They engaged the vendor Glorious Creative for brand identity, web design, and marketing asset services.

Glorious Creative developed a new visual identity centered on a circular motif to reflect ur's sustainability ethos, customized a Shopify e-commerce site, and crafted a new tone of voice. This solution helped ur launch successfully as an independent retailer, resulting in over 300 high Trustpilot ratings, the planting of 4,374 trees, and a shortlisting for a Mobile Industry Award for sustainability.

Ur