Case Study: Ribby Hall Village refreshes holiday village branding with Glorious Creative

Ribby Hall Village refreshes Short Breaks & Holidays branding after 25 years with Glorious Creative

Ribby Hall Village, a 5-star holiday village in Lancashire, faced the challenge of its resource-heavy marketing approach. Its successful seasonal campaigns required a completely fresh creative concept for each iteration, which was inefficient. The customer engaged vendor Glorious Creative to develop a single, cohesive campaign idea with longevity that could be adapted for various target audiences and peak booking seasons while also serving for top-of-the-funnel brand awareness.

Glorious Creative developed the "& & &" campaign concept, which used a repetitive language convention to convey the myriad of activities and accommodations available. This flexible solution allowed the messaging to be toned for different audiences and seasons, from exciting family holidays to relaxing spa weekends, all set against captivating photography. The vendor's concept successfully distilled the magic of a stay into a versatile campaign with year-long longevity, fulfilling the client's brief for a consistent and adaptable creative idea.

Ribby Hall Village