Case Study: Reserve Wines achieves a fun, future-proof brand refresh with Glorious Creative

Reserve Wines refreshes its brand after 18 years with Glorious Creative

Reserve Wines, an award-winning independent wine merchant, enlisted Glorious Creative for a comprehensive brand refresh. Their challenge was to cut through a saturated market with a future-proof identity to support their national expansion and appeal to a larger, younger audience, all while better reflecting their authentic and inclusive values.

Glorious Creative responded by redefining the brand's platform and developing a new visual and verbal identity. This included a refreshed master wordmark, a vibrant colour palette, a distinctive typographic style, and an approachable tone of voice. The solution was implemented across digital assets, social media, and physical merchandise. The outcome was a fun, memorable identity that prepared the brand for future growth and successfully energised the business, with the client reporting a great customer response.

Reserve Wines