Case Study: Northcoders refreshes its brand identity with Glorious Creative

Northcoders refreshes brand for 4 audience groups with Glorious Creative

Northcoders, a technology training provider, faced the challenge of refreshing its brand identity after transitioning to remote learning during the pandemic. They wanted to evolve their dynamic and engaging brand while retaining a core symbol from their existing logo. They approached the vendor, Glorious Creative, for this brand refresh.

Glorious Creative developed a new narrative around the client's existing caret symbol by redrawing it within a perfect square representing a pixel. This concept formed the basis of a new, cohesive identity that used a pixel grid structure across all marketing channels. The solution resulted in a high-tech brand identity that was also inclusive and supportive, perfectly aligning with Northcoders' community-oriented values and target audiences.

Northcoders