Case Study: North Property Group boosts investor enquiries with Glorious Creative

North Property Group promotes Alexandra Park with Glorious Creative to target 8% yields

North Property Group, a UK property investment specialist, faced the challenge of marketing their Alexandra Park development in Leeds to investors when the site was only marketable from plans. They engaged Glorious Creative to develop a suite of branded marketing materials that would not only sell the apartment complex but also promote Leeds as a investable city, with a focus on appealing to London-based and overseas audiences.

Glorious Creative developed a vibrant and dynamic brochure and a lead-generative website, using manipulated images of local landmarks to create an illustrative quality that balanced creative appeal with factual investment information. The solution focused on the city's infrastructure and high projected yields. The materials were deployed as a lead generation tool to encourage enquiries from investors looking to buy multiple units, positioning Alexandra Park as a sound investment amidst Leeds's growing media hub.

North Property Group