Case Study: Health Innovation Manchester builds trust in the GM Care Record with Glorious Creative

Health Innovation Manchester reaches 31k+ microsite visitors with Glorious Creative

Health Innovation Manchester, an NHS organization, faced the challenge of raising public awareness and understanding for a new joined-up medical database, the Greater Manchester Care Record. They needed to communicate the benefits of securely sharing digitized patient data for direct care and, during the pandemic, for vital COVID-19 research, while also reassuring the public about data safety and their right to opt-out. They enlisted the vendor Glorious Creative to create an overarching brand campaign.

Glorious Creative developed a multi-phase campaign named "Greater Manchester. We Are Better Together," featuring a distinct visual identity, accessible copywriting, a dedicated microsite, and a paid communications strategy. The solution included patient story videos, targeted social media advertising, and collaborations with micro-influencers to reach key demographics. The campaign successfully reached over 118,000 people via paid social, garnered 263,000 video plays, and drove 31,000 unique visitors to the microsite, achieving widespread awareness and positive public sentiment for Health Innovation Manchester.

Health Innovation Manchester