Case Study: GMI Construction Group PLC strengthens its brand with Glorious Creative

GMI Construction Group PLC unifies its brand in 38 pages with Glorious Creative

GMI Construction Group PLC, a UK-based construction company with a 10-year growth strategy, needed a dynamic new brand identity to support its ambitious revenue targets. Their existing visual and verbal branding lacked the rigor to convey their vision of "building a better Britain." They engaged the vendor, Glorious Creative, for a comprehensive brand evolution service to strengthen and unify their market position.

Glorious Creative developed a complete new brand identity, including a refined geometric logo, the new tagline "Building Beyond," a bold tone of voice, and a new graphic language using red blocks to evoke cityscapes. The solution was delivered as an extensive 38-page brand toolkit, providing clear guidelines for applying the brand across all mediums. This empowered GMI to achieve internal buy-in and successfully relaunch their more confident and cohesive brand at various public events.

GMI Construction Group PLC