Case Study: Expression Games achieves a bold next-level gaming brand with Glorious Creative

Expression Games builds a next-level gaming brand with Glorious Creative and 150+ years of team experience

Expression Games, a Manchester-based service provider for the gaming industry, sought an empowering new brand identity to convey its progressive ethos and next-level gaming services to both new talent and investors. The company partnered with Glorious Creative for a comprehensive rebrand that would include a new visual identity, web design, tone of voice, and an investor brand deck.

Glorious Creative developed a layered visual identity using navy, yellow, and white, complemented by inclusive photography and sharp copy that expressed the company's movement and vision. The solution included a new approachable tone of voice for recruiting and a detailed investor deck, successfully setting Expression apart in its industry. Glorious Creative also extended the branding work into the virtual world for a new video game in development.

Expression Games