Case Study: Envivo Group strengthens brand cohesion and boosts recruitment with Glorious Creative

Envivo Group achieves industry-leading recruitment figures with Glorious Creative

The customer, Envivo Group (later renamed ivolve), a large-scale provider of specialist adult social care, faced the challenge of streamlining its disparate divisions under a single, cohesive brand to reflect its renewed vision and ambitions. They engaged the vendor Glorious Creative for a comprehensive rebranding project to achieve greater clarity in communications and address difficulties in colleague retention and recruitment.

Glorious Creative developed a new name, "ivolve," and a vibrant brand identity system featuring a playful wordmark, symbolic graphic language, and a psychology-informed color palette. The solution included extensive photographic and video content and a sub-identity for colleague recognition. The vendor's work resulted in a well-received brand that strengthened communications, fostered a stronger internal culture, and helped achieve industry-leading recruitment figures. The ivolve Group was also shortlisted for the Sunday Times Best Places to Work award.

Envivo Group