Case Study: CSG achieves a clearer, more consistent brand with Glorious Creative

CSG unifies brand identity with Glorious Creative for 2020s growth

CSG, a UK-based family-owned supplier of specialist waste management solutions, faced a challenge with an outdated and inconsistent brand identity. They enlisted the creative agency Glorious Creative to evolve their brand, bringing greater clarity and cohesion to their visual identity and communications.

Glorious Creative developed a new brand mark inspired by CSG's heritage, incorporating a circle to symbolize the circular economy. The solution included a new graphic language, a brand strapline ("Going beyond waste"), and a full suite of templates to ensure consistency. The vendor implemented this refreshed identity across all materials, from digital ads to vehicle livery, resulting in a unified and modern brand that clearly communicates CSG's market-leading position.

CSG