Case Study: Car Finance 247 achieves a bolder, more cohesive brand identity with Glorious Creative

Car Finance 247 strengthens brand consistency with Glorious Creative and 22k+ Trustpilot reviews

Car Finance 247, a major player in the B2C motor vehicle finance sector, faced a challenge with a disparate brand identity lacking cohesion across consumer touchpoints. They enlisted the creative agency Glorious Creative to strengthen the visual and verbal aspects of their brand and bring consistency and unity.

Glorious Creative conducted a comprehensive audit and evolved the brand identity, revisiting the wordmark, color palette, fonts, and tone of voice while retaining the core 'smiley' symbol. They introduced animation and expressive graphics to add dynamism and captured the new system in comprehensive brand guidelines. Although recently launched, early signs are encouraging, and the client reported being thrilled with the refined and practical results that aligned their brand across all channels.

Car Finance 247