Case Study: String Swing achieves 8X international sales growth with Glopal

Store localization scales international sales 8X for String Swing

String Swing, a leading guitar hanger and mount brand, wanted to expand beyond Amazon as its selling costs rose and competitors were already well established in Europe. To compete internationally and build brand awareness, the company turned to Glopal and its Shopping Ads solution.

Glopal helped String Swing localize its store content and currency for target markets, creating a more relevant shopping experience for international buyers. The results were strong: international sales doubled in the first 30 days, reached an 8x increase after 90 days, and the company reported a 113% increase in international sales in the first month and a 745% increase over 90 days, while maintaining profitable ROAS.

String Swing

Gabe Oakes

String Swing