Case Study: Fusalp scales to 24 markets with Glopal

Fusalp launches 24 markets in 3 months with Glopal

The customer, Fusalp, an iconic French luxury sportswear brand, faced a significant challenge in scaling its international e-commerce growth. While its operational backend was handled by another partner, its English-only website created a major language barrier that hindered conversion. Fusalp needed a scalable way to translate its premium online experience to break into new markets without the risk and high cost of slow, manual, market-by-market translation investments. They partnered with the vendor Glopal for a translation solution.

Glopal implemented a solution that translated Fusalp's entire web experience, including its website, Google Shopping feeds, and Meta catalogs, into 24 languages at once. This allowed Fusalp to launch in all new markets simultaneously, providing a seamless and localized customer journey. As a result, Glopal enabled Fusalp to adopt a data-driven, iterative growth strategy. The vendor's solution led to a strong 28% year-on-year growth during the peak season in fully translated markets.

Fusalp