Case Study: ASOS achieves global ecommerce growth with Glopal

ASOS expands to 237 countries and territories with Glopal

ASOS, a British fashion ecommerce giant, faced the challenge of expanding its brand internationally. To achieve global growth, it needed to overcome barriers related to shipping, localization, and providing a feel-at-home experience for international buyers. The vendor Glopal offers an ecommerce localization solution to address such challenges.

The solution implemented by Glopal provided ASOS with high-quality translation and full localization of its online store. This helped drive and convert international buyers by offering a localized checkout, accepting payments in multiple currencies, and reducing shipping friction. As a result of its global strategy, which aligned with Glopal's offerings, ASOS saw international sales grow dramatically, from £4.5 million in 2007 to accounting for 61% of total retail sales by 2014, while expanding its delivery reach to 237 countries and territories.

ASOS