Case Study: Amazon achieves global Google Shopping growth with Glopal

Amazon boosts Google Shopping conversion rates by 130% with Glopal

Amazon sought to expand its international sales through Google Shopping but faced the complexity of creating and managing localized product feeds and campaigns for each target country, a process that is both time-consuming and technically demanding. The company partnered with Glopal to address this global ecommerce challenge.

Glopal implemented its solution to automatically download Amazon's domestic product feed and localize it for new international markets, ensuring full compliance with Google's requirements. This service managed the translation of product catalogs and accurate currency conversion. The results included the launch of global campaigns in less than a week, achieving Google Shopping ads with up to 130% higher conversion rates and a lower average CPC in international markets compared to domestic ones, allowing Amazon to maintain its ROAS while significantly widening its global reach.

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