Case Study: Tasmanian Symphony Orchestra expands its audience with Gloo Advertising

Tasmanian Symphony Orchestra expands beyond 50+ audiences with Gloo

The Tasmanian Symphony Orchestra (TSO) sought to expand its audience by attracting a younger and more diverse demographic, moving beyond its traditional base of classical music enthusiasts over 50. To promote its new 'Obscura' concert series, the TSO engaged Gloo Advertising to create marketing collateral that would effectively describe the events and appeal to these new, relevant audiences.

Gloo created content designed to demonstrate the experiential and contemporary nature of the 'Obscura' series, which combines music with light and vision for a full sensory experience. The vendor's work was praised for its remarkable responsiveness and second-to-none customer service. While specific metrics are not provided in the case study text, the solution successfully positioned the new concert series as a distinct alternative to a traditional orchestra performance.

Tasmanian Symphony Orchestra