Case Study: Migrant Resource Centre Tasmania achieves a cohesive brand identity with Gloo Advertising

Migrant Research Centre Tasmania unifies complex sub-brands with Gloo Advertising

The Migrant Research Centre Tasmania, a migrant support organization, faced significant brand confusion due to its multiple sub-brands and a competitor in the northern market. This complex challenge required a cohesive brand strategy and architecture, which led them to engage the vendor Gloo Advertising for brand strategy and development services.

Gloo Advertising implemented a solution that established a strong parent brand and created a cohesive logo and visual identity system connecting all sub-brands. The new branding was enthusiastically received by staff and the board, injecting new life and cohesion into the organization. The result was a vibrant, distinctive identity that eliminated marketplace confusion and set them apart from others in their sector.

Migrant Research Centre Tasmania