Case Study: Business Eastern Shore achieves a fresh new brand and website with Gloo Advertising

Business Eastern Shore refreshes its brand after 20 years with Gloo Advertising

The customer, Business Eastern Shore, a not-for-profit business consulting organization, approached Gloo Advertising for a new brand identity and website. Having operated for 20 years, the organization needed to align its visual presence with its new name to continue its role in mentoring, development, and community connection for businesses on Hobart's Eastern Shore.

Gloo Advertising created a vibrant new visual identity featuring a logomark with an east-pointing arrow and bold colors representing the local landscape. This new branding was applied across a strategic plan, signage, event materials, and social media. Gloo also designed and developed a new website featuring news, events, an awards section, and an online membership directory with a payment gateway, enabling the organization to attract new members and continue its vital community contribution.

Business Eastern Shore