Case Study: Millennium Partners advances Winthrop Center with Glodow Nead Communications

Millennium Partners unlocks Boston’s 691-foot Winthrop Center with Glodow Nead Communications

Millennium Partners faced a significant challenge during the permitting phase for their Winthrop Center development in Boston, where an outdated "shadow law" threatened to halt the project. The law, which limited building height, sparked fierce community debate and controversy. Glodow Nead Communications was engaged to manage public relations and guide the development team through the contentious entitlement approvals.

Glodow Nead executed a multifaceted PR campaign, orchestrating the “Let Boston Rise” initiative to promote the project's community and environmental benefits. They leveraged third-party experts to educate the community and press on the building's sustainable design. This effort, combined with legislative outreach, successfully overturned the shadow law. As a result, Winthrop Center was completed and now stands as the world's largest passive house office building, garnering significant positive media coverage and being included in a state educational curriculum as a pinnacle of sustainable design.

Millennium Partners