Case Study: Forus Taxi improves ride-hailing reliability with Google Mobility solutions and Globema

Forus Taxi boosts ride reliability with Globema, serving 50,000–70,000 rides a month

Forus Taxi, an Estonian ride-hailing platform, faced a significant challenge with driver churn and unreliable service. This was caused by a disconnect between the route planning service and the real-world navigation app used by drivers, leading to inaccurate ETAs and fares. They partnered with vendor Globema and utilized Google's Mobility solutions to address this core issue.

With Globema's support, Forus Taxi implemented Google's Navigation SDK and Fleet Engine service. This provided drivers with integrated, efficient navigation and streamlined operations. The solution drastically improved driver satisfaction, reduced churn, and enhanced service reliability for customers. This operational efficiency enabled the platform to facilitate between 50,000 and 70,000 successful rides every month.

Forus Taxi