Case Study: Old World Stoneworks boosts organic search and lowers AdWords costs with Globe Runner

Old World Stoneworks boosts organic search 36.02% with Globe Runner

Old World Stoneworks, a Dallas-based maker of cast stone fireplaces, faced challenges with an un-optimized and rigid eCommerce website, difficult bulk edits for their many products, and inefficient paid search campaigns on AdWords that lacked proper tracking. They partnered with digital marketing vendor Globe Runner to address these issues and improve their online lead generation.

Globe Runner implemented a comprehensive solution that included optimizing product pages, adding new blog content, and completely overhauling the AdWords account structure. The vendor also launched a new e-commerce site for the client. These efforts yielded significant results: a 36.02% increase in organic search traffic, a 21.94% decrease in AdWords cost per click, and the client's first online order through Bing.

Old World Stoneworks