Case Study: McGowan Group Asset Management boosts digital traffic with Globe Runner

McGowan Group Asset Management boosts website sessions 43.6% with Globe Runner

McGowan Group Asset Management (MGAM), a wealth management firm for high-net-worth clients, came to Globe Runner frustrated with previous digital marketing providers. Their main challenge was to increase the audience for President Spencer McGowan’s NetWorth Radio Podcast and improve the client experience by offering content across multiple channels.

Globe Runner designed a targeted strategy for MGAM that began with redesigning and optimizing their website. The solution included creating video assets and implementing a paid advertising campaign. The results were significant, including a 43.6% increase in website sessions, a 39.5% increase in monthly users, a 200% increase in podcast traffic, and a 400% increase in email subscribers and preliminary client questionnaires.

McGowan Group Asset Management (mgam)