Case Study: Buzz Custom Fence boosts local traffic and leads with Globe Runner

Buzz Custom Fence boosts organic traffic 60.37% with Globe Runner

Buzz Custom Fence, a provider of custom fencing and outdoor living solutions, partnered with Globe Runner to address a major challenge. After Google's Pigeon update, their single showroom in Fort Worth limited their online visibility to that city alone, making them virtually non-existent in search results for other major areas across the Dallas-Fort Worth metroplex that they served. They also sought guidance on their paid advertising efforts.

Globe Runner implemented a comprehensive local SEO and paid media strategy. This involved creating a new, trackable website, fixing citation inconsistencies, building city-specific service pages with unique content, and launching a new, optimized Google Ads account with location-based targeting. The results were significant, with a 60.37% increase in organic traffic year-over-year and a 171.6% increase in paid form conversions. Globe Runner's efforts successfully expanded Buzz Custom Fence's reach and lead generation across North Texas.

Buzz Custom Fence