Case Study: Toys“R”Us Asia achieves 100% annual revenue growth and 80% conversion lift with Globant's Commerce Studio

Toys”R”Us Asia meeting Online Growth needs and inspiring the next generation

Toys“R”Us Asia, the Hong Kong‑headquartered retailer with over 470 stores and 10,000+ team members, needed to rapidly scale online growth across Asia by launching 14 mobile‑optimised digital stores after its previous ecommerce infrastructure repeatedly crashed during peak seasons. To replicate the in‑store experience online and support multi‑language localisation, Toys“R”Us Asia partnered with Globant and adopted a mobile‑first, Salesforce‑based commerce strategy.

Globant used its Commerce Studio and a Storefront Reference Architecture (SFRA) to roll out 14 sites across seven regions in 18 months, integrating local payment methods (Apple Pay, WeChat Pay, Huabei, China UnionPay/Alipay), regional social logins, Alibaba Cloud CDN, Salesforce Einstein, and ERP/PIM/OMS automation. Globant’s solution boosted conversion rates by 80%, delivered 100% annual revenue growth, and significantly lowered overheads through automation and centralisation, while enabling faster go‑to‑market for new regions.

Toys“R”Us

Tim Halaska

Regional General Manager - Digital Strategy