Case Study: Telecom Argentina achieves an integrated digital customer experience with Globant

Telecom Argentina unifies digital experiences for 29 million customers with Globant

Telecom Argentina, a leading information and communication technology company, sought to undergo a digital transformation to create an integrated, self-service experience for its 29 million customers across all digital channels. The company partnered with vendor Globant to develop a new strategy, aiming to unify its product catalog and gain greater visibility into customer behavior for more personalized experiences.

Globant implemented the #Switch program, built on pillars of customer centricity, an agile culture, and new digital capabilities. The solution included a Digital Experience Platform (DXP) with a microservices architecture, the adoption of agile methodologies, and multidisciplinary teams. As a result, Telecom Argentina achieved its goal of a unified customer experience, saw sustained growth in its self-service channels, and maintained its leading market position.

Telecom Argentina