Case Study: BBVA Seguros Argentina boosts digital insurance sales with Globant

Revolutionizing the insurance digital experience with BBVA Seguros Argentina

BBVA Seguros Argentina, part of BBVA, wanted to improve its digital insurance experience and strengthen customer acquisition during the pandemic. The company partnered with Globant to overhaul its website and digital channels, with a focus on content, design, analytics, advertising, SEO, and digital marketing to boost satisfaction, loyalty, and online sales.

Globant implemented a data-driven solution that consolidated client data for Salesforce Marketing Cloud, improved segmentation, and re-integrated Google Analytics, Tag Manager, and Google Optimize for better measurement and optimization. The results were strong: digital sales grew from 16 to 299 policies month over month, SEO rankings moved from 3rd to first-page Google results, 1,100 insurance policies were sold in the first year, and bounce rate dropped from 85% to 36%.

BBVA

Catalina Uccella

Marketing Manager