Case Study: Liberty Latin America reduces churn by 25% with Globant’s predictive data model

Liberty Latin America cuts churn by 25% with Globant

Liberty Latin America (LLA), a leading communications company, faced a challenge with diverse information systems across its operations, which hindered data visibility and made it difficult to build effective customer models. To address this, LLA partnered with vendor Globant for a data transformation initiative.

Globant implemented a solution that included data cleansing and process standardization. They designed predictive models for B2B customers, achieving 98% data cleaning across systems and ensuring 85% data security. As a result of working with Globant, LLA reduced customer churn by 25% while maintaining rates, significantly improving customer loyalty.

Liberty Latin America (lla)