Case Study: LifeScan boosts e‑commerce conversions and personalizes diabetes care with Globant

How LifeScan adopted AI and new tech to create best-in-class customer experiences

LifeScan, a global leader in glucose monitoring and diabetes management, faced high cart abandonment and a strategic need to grow its e-commerce channel and build customer loyalty through more personalized, patient‑centric experiences. To address this, LifeScan partnered with Globant to adopt Salesforce solutions—including Einstein AI and Salesforce Marketing Cloud Personalization—to better understand customers, anticipate needs, and deliver relevant content across onetouch.com.

Globant built an agile, multidisciplinary program that integrated e‑commerce with Salesforce, deployed Einstein AI–driven recommendations, personalized web experiences (pop‑ups, hero banners, subscription reminders) and implemented abandoned‑cart workflows—one use case delivered in a month. The result: 10% of abandoned carts recovered, click‑through rate up 78% in referrals, conversion +4.6%, average order value +5.4% and revenue per user +9.5%, demonstrating clear uplift from Globant’s personalization strategy.

LifeScan

Sean Houlihan

Senior Manager, IT Marketing Technology