Case Study: Liberty Latin America reduces churn with Globant's predictive model

Globant and LLA work together to build a predictive model

Liberty Latin America (LLA), a leading communications company operating across more than 20 countries in Latin America and the Caribbean, needed a way to centralize data that was spread across multiple information systems. To improve visibility and support better commercial and financial decisions, LLA partnered with Globant to address data inconsistencies and enable a more unified view of its information.

Globant implemented a solution focused on data cleansing and process standardization, and designed predictive models for LLA’s B2B customers. The work improved data quality and security, achieving 98% cleaning across different systems and 85% data security coverage for users, while helping LLA reduce customer churn by 25% and maintain rates.

Liberty Latin America

Ana Castañeda

Senior Manager B2B IT Delivery IT - B2B & Enterprise Solution