Case Study: Multinational Medical Devices, Pharmaceutical and FMCG Company achieves accurate first-aid product selection and improved customer experience with Globant's AR app

Augmented Reality App Helps Customers Choose The Right Product

Multinational Medical Devices, Pharmaceutical and FMCG Company engaged Globant to solve a recurring retail problem: consumers were buying inappropriate first-aid products because shelf inventory and packaging made it hard to identify the right item. The customer wanted a way to guide shoppers to the correct product, protect brand perception, and prevent customers from switching to lower‑quality alternatives.

Globant built a proprietary augmented‑reality smart‑shelf app and unified backend platform (Unity 3D front end, Python/Gambee services) delivered as an exclusive client app so the customer retained full code ownership. The solution provides AR treatment guides, how‑to videos, couponing, offline support, telemetry and weekly updates; it improved on‑shelf product differentiation, helped users select the right products, and captured consumer navigation and interest data for measurable insights — all delivered by Globant’s agile PODs to reduce load times, support iOS/Android, and enable faster product evolution.