Case Study: yd. Australia achieves a seamless omnichannel e-commerce experience with Globant

A unique e-commerce platform to bridge the gap between brick-and-mortar and online stores

yd. Australia, a staple menswear retailer in the Retail Apparel Group with over 100 stores, faced an outdated, ERP-driven website that lacked modern commerce capabilities like click-and-collect and a frictionless cross-channel experience. They engaged Globant to redesign the site and lead the men’s apparel sector in omnichannel retailing while increasing online penetration.

Globant delivered a design-led Commerce Studio engagement: a headless, content-first e-commerce platform with accessible UI components, grouped-product bundling, and robust promotion and upsell support. The solution enabled new click-and-collect journeys, an editorial showcase and improved customer and in-store insights—giving yd. Australia a seamless omnichannel experience and a scalable platform to extend across RAG brands.

yd. Australia