Case Study: The Economist achieves digital innovation and enhanced mobile subscriber experiences with GlobalLogic

The Economist - Customer Case Study

The Economist, a century‑old international news weekly, faced a shift as more subscribers consumed content on mobile devices and needed to accelerate its digital strategy. In 2014 Chief Digital Officer Jora Gill engaged GlobalLogic as The Economist’s dedicated software development partner to apply analytics and innovation to the digital customer experience.

GlobalLogic has worked with The Economist since 2015 to design and build mobile‑optimized, analytics‑driven digital products and services—expanding online content formats (blogs, debates, audio/video) and creating more dynamic user experiences. GlobalLogic’s solutions have delivered greater value to The Economist’s active mobile subscriber base and measurable improvements in digital engagement and customer experience.

The Economist

Jora Gill

Chief Digital Office