Case Study: a luxury Japanese automaker creates a new revenue stream with GlobalLogic's premium loyalty program

Luxury Japanese Automaker launches 12-month loyalty program with GlobalLogic

GlobalLogic partnered with a luxury Japanese automaker that wanted to launch a new premium loyalty program to create an additional revenue stream. The challenge was to develop this 12-month membership program on the Salesforce CRM platform, integrating numerous premium services and ensuring its launch without any business disruption or downtime.

GlobalLogic developed a detailed roadmap and coordinated with multiple vendors and partners to deliver the solution. They enabled the purchase of premium memberships for vehicle owners and integrated the program with the customer's website, app, Salesforce Marketing Cloud, and SAP. As a result, GlobalLogic provided the automaker with a new "pay as you go" revenue stream and a unified customer experience.