Case Study: a leading U.S.-based luxury retailer achieves personalized shopping experiences with GlobalLogic’s cloud-based merchandising platform

Leading U.S.-based Luxury Retailer boosts personalization with GlobalLogic, meeting 71% customer demand

GlobalLogic partnered with a leading U.S.-based luxury retailer to address its challenges in delivering a personalized online shopping experience. The retailer needed an automated and scalable way to enrich its product data, improve product discovery, and boost its retail conversion rate optimization to meet rising customer expectations for personalization.

GlobalLogic designed and delivered a cloud-based merchandising platform featuring a sophisticated machine learning Personalization Engine. This solution generates key product attributes, full outfit suggestions, and personalized recommendations. The implementation enabled the retailer to deliver a more personalized, digital stylist experience, which increased customer engagement and conversions while providing an automated and scalable tool for its retail teams.