Case Study: Fluid achieves 150–200% better online retail performance with GlobalLogic

Fluid - Customer Case Study

Fluid, a trusted partner to retailers like The North Face, Calvin Klein and Sears, needed to evolve its Fluid Retail Platform with two new capabilities: Fluid Configure for photo‑real, shopper‑driven product customization and Fluid Socialize to embed Facebook and social widgets into retail sites. To build these products and extend its platform, Fluid engaged GlobalLogic through a nearshore model, tapping GlobalLogic’s development and product‑enhancement services.

GlobalLogic led development across client and server stacks using Agile methods and a nearshore team in Argentina (providing 100% workday overlap), inventing a JavaScript‑based templating mechanism to deliver deep customization without sacrificing usability. The GlobalLogic‑built Fluid Configure and Fluid Socialize were quickly adopted by retailers such as Reebok, Jansport, Vans and Sears, outperforming other online retail solutions by 150–200%, and Fluid is now working with GlobalLogic to transition the entire solution to the Cloud.

Fluid

Andrew Guldman

VP Product Engineering