Case Study: a Chinese auto brand achieves faster growth and better customer experience with GlobalLogic and Salesforce Automotive Cloud

Chinese Auto Brand reaches top 10 customer experience ranking in Australia with GlobalLogic

A Chinese auto brand faced the challenge of maintaining its competitive advantage during a period of rapid growth in Australia. It needed to implement a robust CRM and customer service platform to scale its operations. GlobalLogic was engaged to develop a Salesforce CRM system to meet this need.

GlobalLogic implemented a comprehensive solution using Salesforce Automotive Cloud, which included Service Cloud, Experience Cloud, and MuleSoft for integration. This provided sales and service managers with direct access to critical customer and vehicle data, creating a single source of truth. The solution integrated with surrounding systems to improve the contact center employee experience and provided dealers with more information, leading to faster service resolution and fewer errors.