Case Study: Fusion Sport achieves rapid global expansion — from months to days — with Globalization Partners

How Fusion Sport Accelerated Their Expansion, From Months to Days

Fusion Sport faced a slow, resource-intensive international expansion—its first market entry took 12 months to establish legal entities and onboard staff. For their next opportunity they partnered with Globalization Partners and used its Employer of Record service to avoid creating local entities and speed up global hiring and onboarding.

Globalization Partners deployed its AI-driven, fully compliant global Employer of Record platform and in-house HR experts to manage hiring and compliance, cutting Fusion Sport’s expansion timeline from months (12 months previously) to days and preserving momentum into new markets. Fusion Sport’s People and Culture Manager Karl Wood credited Globalization Partners with dramatically accelerating the process, backed by the vendor’s strong customer satisfaction metrics.

Fusion Sport

Karl Wood

People and Culture Manager