Case Study: Zeeto achieves a highly skilled international remote team with Globalization Partners

Going Remote Allowed a Marketing Data Company to Build a Highly Skilled International Team

Zeeto, a marketing data discovery company, needed to move quickly to a remote-first model and expand hiring beyond expensive local markets like San Diego to access top tech talent worldwide. Faced with regulatory, payroll, tax and benefits complexities when recruiting in countries such as Mexico, Zeeto partnered with Globalization Partners to help navigate cross-border hiring and compliance.

Globalization Partners managed local laws, payroll, taxes, benefits and other country-specific requirements, enabling Zeeto to hire in Mexico, Ukraine and later Poland and Ireland. The partnership let Zeeto scale its international team more quickly and cost‑effectively, contributing to accelerated growth and record performance — including its most profitable month ever in December 2020 — and cementing a permanent remote, global hiring strategy.

Zeeto

Stephan Goss

Chief Executive Officer