Case Study: Toronto Humane Society boosts donor re-engagement and monthly giving with Globalfaces Direct

Toronto Humane Society re-engages 12.5% of lapsed donors with Globalfaces Direct

The Toronto Humane Society, a leader in animal welfare, needed to increase its recurring gift revenue and re-engage a large pool of lapsed donors. As a small team, they faced a challenge in making personal appeals to this audience. They partnered with the vendor Globalfaces Direct for a telefundraising solution.

Globalfaces Direct implemented a telefundraising campaign to compassionately reconnect with lapsed supporters. The solution was highly successful, resulting in a 12.5% donor re-engagement rate and converting over 3% of one-time donors to monthly gifts. Furthermore, Globalfaces helped upgrade the gifts of existing monthly donors by an average of 35%, significantly increasing predictable revenue for the organization.

Toronto Humane Society