Globalfaces Direct (F2F Fundraising)
3 Case Studies
Case Study: Heart & Stroke Foundation boosts donor acquisition with Globalfaces Direct’s outbound fundraising
A Globalfaces Direct (F2F Fundraising) Case Study
Heart & Stroke Foundation boosts conversions to 8.4% with Globalfaces Direct
The Heart & Stroke Foundation needed to find a way to convert leads from an ended door-to-door campaign and required additional donor support after their digital campaigns underperformed. They partnered with vendor Globalfaces Direct to address this challenge using the vendor's telefundraising service.
Globalfaces Direct implemented a solution using their new 120-person call center and an algorithmic dialer to follow up on the leads. This approach achieved a 74% connection rate and an 8.4% conversion rate into donors. The campaign's average cost to acquire a donor was 56% lower than anticipated, providing the client with a highly cost-effective result.
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