Case Study: Diabetes Canada grows monthly donor acquisition with Globalfaces Direct F2F Fundraising

Diabetes Canada drives 83% of monthly acquisition with Globalfaces Direct

Diabetes Canada, a national organization providing education and support for people living with diabetes, sought to grow its base of monthly donors and increase its revenue pipeline. The challenge was intensified by the COVID-19 pandemic, which disproportionately impacted their community and shifted focus to channels beyond their already-optimized annual program. To meet these needs, they partnered with the vendor Globalfaces Direct for face-to-face fundraising services.

Globalfaces Direct implemented a face-to-face fundraising campaign that became a reliable source for monthly donor acquisition. Their work facilitated 83% of Diabetes Canada's annual direct-to-monthly acquisition strategy. Since the partnership began in 2017, Globalfaces Direct has consistently received positive feedback from the public, helping Diabetes Canada set up its pipeline for the fiscal year and achieve its revenue goals.

Diabetes Canada