Case Study: NYX Cosmetics streamlines global creative production with Globaledit

NYX Cosmetics manages 270K+ assets with globaledit

NYX Cosmetics faced a significant operational challenge in managing its high-volume, fast-paced creative production. The process for reviewing and selecting assets from massive photoshoots was manual and inefficient, involving low-res PDFs and physical printouts. To address this, NYX partnered with globaledit to streamline its post-production workflow.

By implementing globaledit's digital platform, NYX replaced its manual process with a visual-first workspace for efficient selects, markup, and collaboration. The solution enabled real-time alignment between internal teams and agency partners and maintained creative control through distribution. This resulted in a vastly more efficient process, with the team now managing over 270,000 assets on the platform and seamlessly handling shoots that produce over 15,000 assets.

NYX Cosmetics