Case Study: New Balance streamlines in-house e-commerce production with Globaledit

New Balance saves 1,000 hours on metadata with globaledit

New Balance, a major athletic brand, faced challenges with a slow and outsourced e-commerce content production process that lacked visibility and creative control. To address this, they partnered with globaledit to build an in-house studio and centralize their workflow.

globaledit implemented an integrated solution that automated metadata tagging, streamlined approvals, and connected with other systems. This resulted in a significantly more efficient process, saving an estimated 1,000 hours annually on metadata alone and empowering marketing teams to self-serve.

New Balance