Case Study: Peter Millar streamlines content production with Globaledit

How we helped Peter Millar to modernize creative production from capture to distribution – centralizing asset management, communication and accelerating productivity across distributed creative teams

Peter Millar, the luxury apparel brand, turned to Globaledit to replace a fragmented asset library and disconnected post-production process. The team was managing content across multiple hard drives and Dropbox, with retouching notes handled over email, which made it difficult to find assets, collaborate efficiently, and avoid unnecessary reshoots.

Globaledit provided a single asset library and collaborative workflow for Peter Millar, with markup tools, status tracking, custom labels, and integrations to support approvals and delivery. The company has uploaded and edited more than 1.5 million assets, replaced 3+ platforms, and enabled 40 active users across creative, post-production, and external teams, while automatically pushing approved content to Cloudinary to streamline final delivery.

Peter Millar

Margaret O’Connor

Studio Operations Manager