Case Study: House of Bruar unifies creative production with Globaledit

House of Bruar centralizes 31K+ assets in two months with globaledit

House of Bruar, a major Scottish retailer, faced a challenge in managing its high-volume creative workflow. Producing over 40,000 e-commerce assets annually, the company used fragmented tools like email and chat, which lacked a central source of truth for its studio, marketing, and e-comm teams. This disjointed process made it difficult to track assets and collaborate efficiently. To solve this, they implemented the Globaledit platform.

The solution from Globaledit provided an intuitive, central platform that unified eight teams. It automated workflows from shoot to publish using metadata and Smart Collections, eliminating manual handoffs. This resulted in the centralization of over 31,000 assets within the first two months, providing full visibility, accountability, and a streamlined feedback loop, enabling House of Bruar to manage its entire content operation effectively.

House of Bruar